Creative Services

Copywriting and Content Marketing

Bespoke online content that marries editorial sensibilities with actionable sales copy

From ecommerce product descriptions to cultural profiles, you set the tone that best fits your brand.  All writing services include SEO conscious copy, but I write for humans first and foremost.

  • Gear guides and product driven blog content
  • Product descriptions and technical sales copy
  • Original, well researched, SEO aware articles  
  • Ecological and outdoor storytelling
  • Dining and travel guides 
  • Hybrid articles tying CTA’s to informative lifestyle content 
  • Purely editorial content focused on earning cultural capital

On Camera Talent 

Experienced print and new media model with a background in the outdoors

I’m an advertising industry veteran who excels when playing herself.  I have crazy long hair, freckles, strong arms and creases around my eyes.  If you’re looking to cast someone with character we might just get along, but if you are in need of a young and pretty blank slate, let’s not waste each other’s time.  I’m easygoing and willing to give new activities a shot, however, these are the industries I have the most experience representing:

  • Fitness and outdoor apparel 
  • Western lifestyle and horse culture 
  • Motorcycle (passenger) and automotive
  • Hand talent for tech and household goods
  • Hair styling products and appliances 
  • Tourism and travel 

Visual Art

Multimedia artist with a background in academic painting and large scale public art

I’m not really compelled to contain my art practice to a single medium, and am constantly on the lookout for new and interesting materials.  Projects range anywhere from children’s book illustrations and posters to light carpentry, set building and installations.  Commissions and collaboration/crew inquiries welcome.  Previous notable projects:

  • San Francisco Pride, Chinese New Year and Warriors Victory parades
  • Hearts in SF, now on view at SFO Terminal 2, sponsored by Alaska Airlines
  • NAKED, contemporary dance production set design, Los Angeles
  • Tech summit props and production, Anaheim Convention Center
  • de Young Museum student exhibition 
  • Dell holiday campaign videos, illustrator and hand talent 
  • Los Angeles Art Association juried show 
  • National Anthem, self produced installation and solo show

Hybrid and Unique Concepts

Poly-discipline brand collaborations, crew opportunities and pitches

I’m always willing to talk shop with small and scrappy productions or clients in search of a contractor who can fill several roles.  In the past I have jumped in to assist with location scouts, photo and event production,  driving vans and cooking camp meals.  I love to shoot photos on the road and write about it, build weird props for corporate clients, work with cool and inspiring creatives and generally mix it up every day.  

Feel free to shoot me an email info@ginateichert.com