Copywriting + Content Marketing + Editorial Work
San Francisco Based Wordsmith with a Background in Apparel, Entertainment & Green Living
My work occupies the new media space where copywriting and content marketing meet editorial standards. Whether I’m working with a branding agency to craft compelling ad copy for their clients, or helping small businesses refresh a landing page, I write with a relatable, action driven voice tailored to each respective brand.
I approach blogs and online editorials with the same quality and rigor as magazine assignments, and strive to perpetually raise the bar. When creating blogs and hybrid writing concepts, I hold to editorial standards, and believe that the best copy is written by humans for humans. My work is SEO conscious, but an eye is always on relevance and the greater user experience over unrelated page rankings and misdirected clicks.
Apparel Industry News
Profile of cancer fighting flip flop brand Hari Mari and co-founder Lila Stewart
Interview with Zappos and Cotton Inc. staffers introducing their collaborative denim recycling initiative, Blue Jeans Go Green
Interview with Life Is Good co-founder John Jacobs discussing the brand’s origins, inspirations, and #SomethingGood campaign
Celebrating 60 years of Sweden’s favorite outdoor brand and looking back on their global sensation, the Känken backpack
Interview with tentree CEO Derrick Emsley highlighting their tree planting program, algae based material innovations, and the future of sustainable fashion
Web Pages & Company Bios
Coverage of Tyler Childers’ sold out show at the legendary Fillmore in San Francisco
Pearl Aday talks motherhood, music, meditation, and returning to the road after a long hiatus following the birth of her son with Anthrax axe Scott Ian
Fresh off his role in the Coen Brother’s film The Ballad of Buster Scruggs and fighting a cold, Watson woos the San Francisco crowd
A roundup of country music’s hottest up and comers – a group of women who are charting their own courses and defying the odds
Interview with multi-instrumentalist and sometimes front man Alexander Beggins ahead of the shapeshifting band’s San Francisco show