Writing Portfolio

Copywriting + Content Marketing + Editorial Work

San Francisco Based Wordsmith with a Background in Apparel, Entertainment & Green Living

My work occupies the new media space where copywriting and content marketing meet editorial standards. Whether I’m working with a branding agency to craft compelling ad copy for their clients, or helping small businesses refresh a landing page, I write with a relatable, action driven voice tailored to each respective brand.

I approach blogs and online editorials with the same quality and rigor as magazine assignments, and strive to perpetually raise the bar. When creating blogs and hybrid writing concepts, I hold to editorial standards, and believe that the best copy is written by humans for humans. My work is SEO conscious, but an eye is always on relevance and the greater user experience over unrelated page rankings and misdirected clicks.

Apparel Industry News


Brand Storytelling

Hari Mari Makes a Difference With Sandals Built to Last

Profile of cancer fighting flip flop brand Hari Mari and co-founder Lila Stewart 

How Upcycling Your Jeans Can Help Others in Need

Interview with Zappos and Cotton Inc. staffers introducing their collaborative denim recycling initiative, Blue Jeans Go Green 

John Jacobs on Life Is Good’s Powerfully Optimistic Message

Interview with Life Is Good co-founder John Jacobs discussing the brand’s origins, inspirations, and #SomethingGood campaign

Falling for Fjällräven: Outerwear You’ll Instantly Love

Celebrating 60 years of Sweden’s favorite outdoor brand and looking back on their global sensation, the Känken backpack 

Tentree is Laying The Groundwork for Environmental Good

Interview with tentree CEO Derrick Emsley highlighting their tree planting program, algae based material innovations, and the future of sustainable fashion 

Web Pages & Company Bios

Brand Landing Pages

Synopses of civic minded brands featured on Zappos Goods for Good 

Ad Campaign Landing Page

Sales funnel for a back-to-school campaign  

Jewelry Retailer About Page

Brand about page for Moon Magic, a Millennial gemstone jewelry label 

Breakfast Delivery Website

Landing and about pages for a meal subscription service 

Adventure Van Rental Site

Landing pages and booking beta for an upscale campervan rental site

Tech Startup Services Page

Services and about text for a web designer and developer  

Artist Profiles


Music Coverage

Tyler Childers Delivers Gritty Mountain Music to the Fillmore 

Coverage of Tyler Childers’ sold out show at the legendary Fillmore in San Francisco 

The Family that Rocks Together: A Look into the Life of PEARL

Pearl Aday talks motherhood, music, meditation, and returning to the road after a long hiatus following the birth of her son with Anthrax axe Scott Ian

Willie Watson Slings Folk Standards at Great American Music Hall 

Fresh off his role in the Coen Brother’s film The Ballad of Buster Scruggs and fighting a cold, Watson woos the San Francisco crowd  

Cowgirl Magazine: The New Forces of Female in Country Music

A roundup of country music’s hottest up and comers – a group of women who are charting their own courses and defying the odds

Show Preview: Indie Ensemble Wild Child to Play the Independent

Interview with multi-instrumentalist and sometimes front man Alexander Beggins ahead of the  shapeshifting band’s San Francisco show